WayStar Group Corporate Training: Focus on Sales and Customer Service
Employees of the WayStar Group holding company participated in the
business training program "Sales Techniques and Effective Client Communication",
which took place on May 20, 2026, in Astana.
The training was conducted by business coach Ruslan Kalimullin, an
expert with more than 25 years of experience in sales, training, and
facilitation across Kazakhstan, CIS countries, and international markets.
Throughout his professional career, he has delivered more than 20,000
hours of training sessions and academic instruction.
During the program, company employees explored key stages of client
interaction in the freight transportation industry, including negotiation
techniques, needs assessment, effective communication, and improving
the overall quality of customer service.
Participation in educational initiatives such as this is part of
WayStar Group's ongoing commitment to developing employees'
professional competencies and enhancing the quality of customer
engagement.